YOUR INTENTIONAL GUIDE TO

BUILDING YOUR BUSINESS WITH PURPOSE

WHY DOES BY DESIGN CONSULTING™ (BDC) EXIST?

Before strategy, branding, or offers—there is identity.

And the truth is: you can’t build a purpose-driven business without first returning to the One who created you on purpose, with purpose. God uniquely designed you for a distinct calling, and the way you build from that calling matters.

That’s why By Design Consulting exists—because your business shouldn’t be built from pressure, trends, or guessing, but from the blueprint God already placed inside you.

Learn More

WORK WITH ME

A woman with dreadlocks is smiling and leaning against a white wall in a studio.

founder of BDC—a strategist, communicator, and purpose-led builder that is passionate about helping people walk fully in who God designed them to be.

I’m a Christian, faith-driven entrepreneur and consultant with over six years of experience owning two businesses, combined with a background in project management and military service. I bring both structure and spiritual sensitivity to every client experience.

My work focuses on helping creatives and entrepreneurs translate their God-given identity into a purpose-driven foundation—so they can move forward in business with clarity, alignment, and intention.

Hi! I’m Jaelin Hayden,

1:1 CONSULTING

Dedicated 1:1 consulting designed to guide you step-by-step in building the foundation of your purpose-driven business.

Schedule Free Consultation

GROUP WORKSHOPS

Faith-centered workshops that guide high school and college students in understanding God’s purpose and calling for their lives, empowering them to build in ways that honor Him.

Request A Workshop

SPEAKING ENGAGEMENTS

Empowering creatives and entrepreneurs to align their businesses with God’s design, purpose, and calling, so every endeavor glorifies Him.

Book An Engagement

  • "This was an impactful experience fully worth the investment. The process helped connect dots to clarify my call and work through a strategy & structure for execution. Very detailed - great for creatives who struggle with execution and need to translate ideas to paper as well as anyone desiring to merge business with ministry. Jaelin was amazing - great with identifying exactly what my needs were and very accommodating."

    —Sierra N. | Event Stylist

  • "A Truly Transformational Experience Working with By Design Consulting — especially Jaelin — was life-changing. She is incredibly smart, caring, and professional, and it was clear she genuinely wanted to help me step into my next season with clarity and confidence. Hearing how God led her to create this company showed me she’s truly gifted for this work. I left our time together grounded, equipped, and holding a framework that shifted everything. After seven years of running my creative wellness brand, I’m now fully stepping into full-time ministry and managing a discipleship program — thanks to Jaelin’s expertise and THAT mapping tool! #LifeChanging"

    —Khadeejah H. | Founder of Sōultry

  • "BDC offers a necessary practicum with benchmarks that lets you know you’re on the right track! Each level has clearly been bathed in prayer! You have this knowing that God has breathed on the process! Whether you consider yourself to be a student of life-long learning, or if you strictly need to understand how to manifest this witty invention that’s in your belly, BDC will breath life into whatever you need! What a spirit of excellence!"

    —Lisa H. | Administrative Specialist

Featured Product

Featured Product

Title page of a fasting guide with the quote '...then they will fast.' and sections on author bio, introduction, fasting, and spiritual discipline, published by By Design Consulting in November 2025.

Want a practical tool to guide your fasts without guesswork?
This guide gives you practical steps, daily Scripture, journal prompts, prayer templates, and worship playlists for 24-, 48-, and 72-hour fasts—designed to be used again and again whenever you feel led to fast.

Download

Contact Me

Hours
Monday–Friday
10am–4pm EST

Email
jaelin@bydesignxconsult.com

Location
Washington, DC

Free Live Webinar

Free Live Webinar

Ready to build a business that actually aligns with your calling?
Join me for a free live webinar on Tuesday, December 16th at 6:30pm EST!

During this webinar, you’ll learn about:

  • Core phases of business development

  • Pain points for entrepreneurs

  • Aligning your work with your God-given calling

  • How I can help you

Come ready to learn, find clarity around things you’ve been feeling or wrestling with, and discover support that could truly move your business forward!